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		<title>Will Artificial Intelligence Change How We Search?</title>
		<link>https://etwdigital.com/will-artificial-intelligence-change-how-we-search/</link>
		
		<dc:creator><![CDATA[Mike Flanagan]]></dc:creator>
		<pubDate>Thu, 08 Dec 2022 21:49:30 +0000</pubDate>
				<category><![CDATA[Agency Biz]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://etwdigital.com/?p=1011</guid>

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<div type="paragraph" data-hook="rcv-block18">Artificial Intelligence (&#8220;AI&#8221;) is here to stay and is already changing business as we know it, and as new tools are developed, it will change how we use search engines. An interesting new application that has garnered a lot of attention recently is <a href="https://openai.com/blog/chatgpt/">ChatGPT</a>. Straight from the site, ChatGPT claims to &#8220;Optimize Language Models for Dialogue,&#8221; and the results are fascinating.   ChatGPT interacts conversationally. The dialogue format allows ChatGPT to answer follow-up questions, admit mistakes, challenge incorrect premises, and reject inappropriate requests.</div>
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<div type="paragraph" data-hook="rcv-block18">I&#8217;ve been playing around with ChatGPT and thought I&#8217;d share some results on a topic using firewood. Thanks to the <a href="https://www.mycentraljersey.com/story/opinion/2017/08/22/ash-trees-insect-dead-new-jersey/104803510/">Emerald Ash Borer</a>, I needed to take down seven trees. I now have a ton of firewood and decided to engage ChatGPT to see if burning firewood is for the environment. If the grammar below isn&#8217;t correct, blame Elon Musk. Here&#8217;s my 90-second chat with AI:</div>
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<div type="paragraph" data-hook="rcv-block18"><strong>How does burning firewood affect the environment?</strong></div>
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<p>Burning firewood can have a range of environmental impacts, both positive and negative. On the positive side, firewood is a renewable source of energy that can be sustainably harvested. Using firewood as a source of heat can also reduce dependence on fossil fuels, which are a major source of greenhouse gas emissions. On the negative side, burning firewood can release particulate matter and other pollutants into the air, which can have negative health effects on humans and animals. In addition, if firewood is not harvested sustainably, it can lead to deforestation and other environmental damage. Overall, the environmental impact of burning firewood depends on how it is harvested and used.</p>
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<p><strong>Can you expand on the positive effects of burning firewood?</strong></p>
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<p>As I mentioned earlier, one of the positive effects of burning firewood is that it is a renewable source of energy. This means that firewood can be sustainably harvested without depleting natural resources or contributing to climate change. In addition, using firewood as a source of heat can reduce dependence on fossil fuels, such as coal and natural gas, which are major sources of greenhouse gas emissions. Burning firewood can also be less expensive than using other sources of heat, depending on local conditions and availability. Finally, in some cases, burning firewood can be a more environmentally friendly option than other sources of heat, especially if the wood is harvested sustainably and burned efficiently.</p>
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<p><strong>Can you expand on the negative effects of burning firewood?</strong></p>
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<p>One of the main negative effects of burning firewood is that it can release pollutants into the air. When wood is burned, it produces smoke and particulate matter, which can be harmful to human health if inhaled. In addition, burning firewood can release other pollutants, such as carbon monoxide, nitrogen oxides, and volatile organic compounds, which can contribute to air pollution and have negative health effects. In addition, if firewood is not harvested sustainably, it can lead to deforestation and other environmental damage. For example, if trees are cut down faster than they can be replaced, it can lead to soil erosion, loss of habitat for wildlife, and other problems.</p>
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<div class="min-h-&#091;20px&#093; whitespace-pre-wrap flex flex-col items-start gap-4"><strong>What is the best method of using firewood to heat your home?</strong></div>
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<p>There is no one-size-fits-all answer to this question, as the best method for using firewood to heat your home will depend on a variety of factors, such as the type and size of your home, the availability of firewood, and your personal preferences. However, here are a few general tips that may help:</p>
<ol>
<li>Choose a wood-burning appliance that is properly sized for your home. A wood stove or fireplace that is too small will not be able to heat your home efficiently, while one that is too large may waste wood and produce more pollution.</li>
<li>Use well-seasoned firewood. This means that the wood should be cut and allowed to dry for at least six months before burning. Well-seasoned firewood will burn more efficiently and produce less smoke and pollution.</li>
<li>Burn wood efficiently. This means keeping the fire hot and burning brightly, rather than letting it smolder. This can be achieved by using a good supply of well-seasoned firewood, as well as by using a wood-burning appliance that is designed for efficient burning.</li>
<li>Use a chimney or flue to vent the smoke outside. This will help to prevent smoke and pollutants from entering your home.</li>
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<p>Overall, the best method for using firewood to heat your home will depend on your specific situation and needs. It may be helpful to consult with a professional, such as a heating contractor or a wood-burning appliance specialist, to determine the best approach for your home.</p>
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<div class="min-h-&#091;20px&#093; whitespace-pre-wrap flex flex-col items-start gap-4"><strong>Can you rank the best environmental methods to heat a home?</strong></div>
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<p>It is difficult to rank the best environmental methods for heating a home, as the best option will depend on a variety of factors, such as the type and size of the home, the local climate, and the availability of different types of energy. However, here are a few general suggestions:</p>
<ol>
<li>Solar energy: Using solar panels to generate electricity or heat water can be an environmentally friendly way to heat a home. This can be especially effective in sunny climates.</li>
<li>Geothermal heat pumps: These systems use the stable temperatures underground to heat and cool a home, which can be more efficient and environmentally friendly than traditional heating and cooling systems.</li>
<li>Biomass: Using biomass, such as wood pellets or wood chips, to generate heat can be an environmentally friendly option if the biomass is sustainably harvested and burned efficiently.</li>
<li>Heat pumps: Heat pumps can be used to efficiently heat and cool a home by moving heat from one area to another. They can be more efficient and environmentally friendly than traditional heating and cooling systems.</li>
<li>Passive solar design: This involves designing and building a home in a way that maximizes the use of natural sunlight and heat to maintain a comfortable temperature. This can be an effective and environmentally friendly way to heat a home in some climates.</li>
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<p>Again, the best option for heating a home will depend on the specific circumstances, so it may be helpful to consult with a professional to determine the best approach for your situation.</p>
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<div class="min-h-&#091;20px&#093; whitespace-pre-wrap flex flex-col items-start gap-4"><strong>Can you rank the best environmental fossil fuels to heat a home?</strong></div>
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<p>It is generally not considered environmentally friendly to use fossil fuels, such as coal, natural gas, and oil, to heat a home. These fuels are non-renewable, which means that they will eventually run out. In addition, burning fossil fuels releases greenhouse gases, such as carbon dioxide and methane, which contribute to climate change. For these reasons, it is generally better to use renewable sources of energy, such as solar or biomass, to heat a home. However, if you do need to use fossil fuels, there are some that are considered less harmful to the environment than others. Here is a rough ranking of fossil fuels from least harmful to most harmful:</p>
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<li>Natural gas: Natural gas is considered to be the least harmful fossil fuel, as it produces lower levels of carbon dioxide and other pollutants when burned compared to coal and oil. However, it still releases significant amounts of greenhouse gases, and it is a non-renewable resource.</li>
<li>Oil: Oil is a fossil fuel that is used to heat homes, primarily in the form of heating oil or propane. It is considered to be slightly more harmful to the environment than natural gas, as it produces higher levels of pollutants when burned.</li>
<li>Coal: Coal is the most harmful fossil fuel in terms of its environmental impact. It produces the highest levels of greenhouse gases and other pollutants when burned, and it is a non-renewable resource.</li>
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<p>Again, it is generally better to avoid using fossil fuels to heat a home, if possible. Using renewable energy sources, such as solar or biomass, can be a more environmentally friendly option.</p>
<p>&nbsp;</p>
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<div class="min-h-&#091;20px&#093; whitespace-pre-wrap flex flex-col items-start gap-4"><strong>How much firewood do you need to heat a house in a New Jersey winter?</strong></div>
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<p>It is difficult to determine exactly how much firewood you would need to heat a house in New Jersey in the winter, as this will depend on a variety of factors, such as the size and insulation of the house, the local climate, and the efficiency of the wood-burning appliance. In general, however, a house in New Jersey would likely need a significant amount of firewood to keep it warm during the winter months. According to the New Jersey Forest Service, a typical wood-burning stove or fireplace can consume between one and four cords of firewood per season. A cord is a measure of firewood that is equal to 128 cubic feet, or a stack of wood that is 4 feet high, 8 feet long, and 4 feet deep. So, if you were using a wood-burning stove or fireplace to heat your house in New Jersey, you would likely need at least one cord of firewood, and possibly more, depending on your specific situation. It is important to note that this is just a rough estimate, and you should consult with a professional, such as a heating contractor or a wood-burning appliance specialist, to determine the exact amount of firewood you would need to heat your house in New Jersey.</p>
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				<div class="et_pb_text_inner"><p>And finally&#8230;I thought I&#8217;d ask ChatGPT a question that inspired this post:</p>
<p><strong>How is AI going to change the way we use search engines?</strong></p>
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<p>AI is likely to have a significant impact on the way we use search engines in the future. AI technologies, such as machine learning and natural language processing, can be used to improve the accuracy and relevance of search results, and to provide more personalized and intuitive experiences for users. For example, AI can be used to understand the intent behind a user&#8217;s search query, and to provide answers or suggestions that are more tailored to the user&#8217;s specific needs. AI can also be used to help users discover new information, by making connections between different pieces of data and providing relevant suggestions and recommendations. Overall, AI is likely to make search engines more powerful and helpful tools for finding information and navigating the vast amounts of data available on the internet.</p>
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			</div>The post <a href="https://etwdigital.com/will-artificial-intelligence-change-how-we-search/">Will Artificial Intelligence Change How We Search?</a> appeared first on <a href="https://etwdigital.com">ETW Digital</a>.]]></content:encoded>
					
		
		
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		<title>The Digital Agency Model is Broken</title>
		<link>https://etwdigital.com/the-digital-agency-model-is-broken/</link>
		
		<dc:creator><![CDATA[Mike Flanagan]]></dc:creator>
		<pubDate>Thu, 09 Jun 2022 20:13:17 +0000</pubDate>
				<category><![CDATA[Agency Biz]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital agency]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">http://etwdigital.com/?p=432</guid>

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				<div class="et_pb_text_inner"><p>Digital agencies remain a crucial component for a company&#8217;s execution of an overall growth and marketing strategy. All major corporations rely on agencies to supplement their in-house marketing teams to varying degrees. This reliance will increase in the future as the digital landscape continues to change in volume and complexity almost daily. A prime example of this is the entry of big consulting firms into the digital arena. Deloitte, PwC, and KPMG have fully embraced digital as a standard extension of their current consulting practices.<span id="more-432"></span></p>
<p style="text-align: left;">Even with all this growth and momentum, the digital agency model is broken, and it is no one&#8217;s fault. It&#8217;s not an easy problem to solve.</p>
<div><strong>Increasing Marketing Channel and Digital Complexity &#8211; </strong>Digital advertising spending grows at double-digit clips each year.  Offline spending decreases but is still essential to the overall marketing mix.  Channel proliferation is at an all-time high, and Facebook, YouTube, Snapchat, etc., are only spawning other new social media channels.  The digital landscape isn&#8217;t getting less fragmented; it&#8217;s growing in complexity.  Traditional marketing strategy, planning, and direct response best practices are a lost art.  The people who get it are moving on, and the new people know how to execute a channel, not how all of the levers work together to produce value for your organization.</div>
<p><strong><br />Agencies Take On Too Many Clients</strong> &#8211; Agencies love clients, and they love to tell you who they work with more than they love clients. Every agency I&#8217;ve worked for has had too many clients,s and this puts too much pressure on your top clients. The 80/20 rule is pretty universal. 80% of your revenue comes from 20% of your clients. This leads to continually selling more to your top clients or under-resourcing them.</p>
<p style="text-align: left;"><strong>Account Teams Are Spread Too Thin</strong> &#8211; This combines taking on too many clients and not pricing the engagements correctly. Today&#8217;s agency has a tremendous amount of overhead that is not adequately priced and ends up as a detriment to the account team and the client by default. The client, however, is not without blame because they are usually unwilling to pay for these services. This leads to overpromising and underdelivering due to agency margin pressure.</p>
<p><strong>Employees Are Promoted Too Soon</strong>. It is increasingly difficult to hire, train and retain your best people, and even your mediocre people are regularly being poached for more salaries and better titles. This never-ending cycle forces early promotion of your top talent. Unfortunately, your top talent is not ready for increased responsibility, primarily managerial responsibility. Clients, as a result, are paying for the title but not necessarily the experience.</p>
<p><strong>Too Much Focus On Execution And Not Enough On Strategy</strong> &#8211; Agencies win new business on strategy and staff this new business with execution teams. This is typically due to where the client/agency relationship sits. The client day to day contact is usually too junior to worry about the higher-level strategic discussions, and client satisfaction then falls to more of the rudimentary tasks. Also, in most engagements, strategy isn&#8217;t broken out and paid for separately, so it gets lost in the overall execution. This devalues strategy as the critical component of why you hired the agency.</p>
<p>The good news is there are many ways to fix the agency model, and clients can undoubtedly assist. One is to have a clear understanding of why you are hiring an agency and to understand how to separate strategy and execution. Another is to only pay for services you need to improve your in-house team. It might be more beneficial to hire a consulting firm to set goals and structure your paid search campaign but to staff the execution team in-house. The firm can provide training, strategic oversight, and attend meetings as needed.</p>
<p>It would be best if you had experts.  People who get organizational strategy, marketing effectiveness, and how to orchestrate the choir.  People with these talents don&#8217;t come cheap; that&#8217;s where we can help.  We can help fill the holes in your marketing organization without having to commit full-time dollars to solve the issue.  Our team has been there and done that and are expert in marketing strategy, direct response marketing, and crossing the digital void.</p></div>
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			</div></p>The post <a href="https://etwdigital.com/the-digital-agency-model-is-broken/">The Digital Agency Model is Broken</a> appeared first on <a href="https://etwdigital.com">ETW Digital</a>.]]></content:encoded>
					
		
		
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