TBT: Does Social Media Work For B2B Marketers?

TBT: Does Social Media Work For B2B Marketers?

The marketing landscape changes on a regular basis so it’s somewhat scary to go back at the beginning of this decade and see what we got right and what we got wrong. In 2011, we were all still trying to figure out what to make of social media as an advertising...
TBT: Social Media Lessons From Politicians

TBT: Social Media Lessons From Politicians

Back in a past life, I had the pleasure of writing a monthly column for Adotas. Lucky for me, I had a great staff that came up with outstanding topics and research to support the topic. I was recently thumbing through them mainly to see how much the world has changed...