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ETW Digital

Process-first digital strategy

Most businesses don't have an AI problem. They have a process problem.

We're a fractional digital transformation team that fixes operations first — so when you add AI, it's solving a real problem instead of automating a mess.

We've seen this movie before

Ten years ago it was automation. Today it's AI. The mistake is the same one.

2010s

Companies rushed to automate workflows that were already inconsistent. The result wasn't a faster process — it was a faster version of the same chaos, now harder to untangle because it ran on autopilot.

Today

The same pattern is repeating with AI. Teams are layering AI tools onto processes nobody has actually simplified or agreed on — expecting a shortcut, and often getting a more expensive version of the original problem.

How we work

AI is step three, not step one.

01 / Align

Get leadership on the same page

Before any tooling conversation, we make sure the people running the business agree on what the process is actually supposed to do.

02 / Simplify

Fix the process itself

We strip out the redundant steps, tools, and handoffs that make a workflow fragile — the same discipline that made process reengineering work, long before AI existed.

03 / Automate

Apply AI where it earns its keep

Only once the process is sound do we bring in AI and automation — as a multiplier on something that already works, not a patch on something that doesn't.

Six questions, two minutes

Find out which one you actually have

Answer honestly about one core process in your business. We'll tell you whether it's ready for AI, needs foundation work first, or needs process work before anything else.

Question 1 of 6
What it's like to work with us
"I was introduced to Mike more than five years ago to assist with a business integration project and have tapped into his experience multiple times, crossing careers, ever since. His professional holistic approach to problem-solving is complimented by his ability to 'get into the weeds' to fully understand the pain points and suggest sustainable solutions across the entire organizational hierarchy. He can be brutally honest when needed to help guide you through obstacles in the business, but has the emotional intelligence to recognize the value and importance of the engrained company culture."
— Rob Morgo, General Manager, North America, Peak Scientific

Not sure where to start? Neither are most of our clients.

That's the point of the assessment above. If you'd rather just talk it through, we're happy to do that instead.

Talk to us