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ETW Digital

What we do

Fractional leadership that fixes the process before it touches the technology.

We embed as fractional executives inside your business, align the process, then bring in the right technology — automation, integration, or AI — once it's actually earned its place.

Three ways we work

Not a menu of tools. A sequence of decisions.

01

Fractional executive leadership

A CTO, CMO, CFO, CIO, or CISO who sits inside your business part-time, at a fraction of the cost of a full-time hire — making the calls a growing company needs but can't yet justify staffing for.

02

Process and digital strategy

We map how work actually moves through your business today, find where it breaks or duplicates, and simplify it — the same discipline that made process reengineering work, applied before any new tooling decision.

03

Automation and AI implementation

Once the process is sound, we build the technology layer on top of it — from workflow automation to AI tools — scoped to a problem we've already confirmed is worth solving that way.

Fractional roles

Executive expertise, sized to where you actually are.

Every engagement starts with one question: which seat is missing right now? From there, we fill it — part-time, accountable, and focused on the specific gap that's holding the business back.

Fractional CTO

Technology strategy, architecture, and vendor decisions

Fractional CMO

Marketing strategy, positioning, and demand generation

Fractional CFO

Financial planning, reporting discipline, and investor readiness

Fractional CIO

Systems, data, and operational infrastructure

Fractional CISO

Security posture, risk, and compliance

Not sure which one?

That's the first thing we help you figure out
How an engagement runs

The same sequence, every time.

01 / Assess

We find the real gap

Before anything is proposed, we look at how the business actually runs today — not the org chart version, the real one.

02 / Align & simplify

We fix what's broken

Ownership, tooling sprawl, and unclear process get resolved first, so whatever comes next has something solid to build on.

03 / Execute

We embed and deliver

As your fractional exec, we stay accountable to outcomes — not a one-time report that sits in a drawer.

Common questions

Before you reach out

Does this mean you're against using AI?
No. AI is a legitimate tool once the process underneath it is sound. The argument isn't "avoid AI" — it's "sequence it correctly." We've seen this exact pattern before with automation a decade ago: automating a broken process just makes it break faster. We fix the process first so that when AI or automation gets applied, it's actually solving something real.
What's the difference between a fractional executive and a consultant?
A traditional consultant typically delivers a report or recommendation and moves on. A fractional executive sits inside your business part-time, on an ongoing basis, and is accountable for outcomes the way a full-time CTO, CMO, or CFO would be — just without the full-time cost or commitment.
How long does a typical engagement last?
It varies by scope. Some engagements are focused, several-month projects; others run for years, especially fractional leadership roles supporting ongoing growth or a multi-year acquisition strategy. We scope this with you upfront based on the actual problem, not a fixed package.
What industries do you work with?
Our engagements span industrial and energy businesses, private equity-backed roll-ups, professional services, education, and technology, among others. The common thread isn't industry — it's a business that needs process discipline before its next technology decision.
Do I need to know which fractional role I need before reaching out?
No. Most people don't, and that's usually the first thing we help sort out. Take the readiness check on the homepage, or just tell us what's going wrong — we'll help you figure out whether the gap is a CTO, CMO, CFO, CIO, or CISO problem, or something else entirely.
How much does an engagement cost?
It depends on scope, role, and time commitment — fractional engagements are priced well below the cost of a full-time executive hire, but the exact structure depends on what the business actually needs. We'll give you a clear number after the first conversation, not before.

Not sure which service you need?

Most people don't, until we've looked at the actual process. That's what the conversation is for.

Take the readiness check Talk to us