A Fractional COO is a part-time Chief Operating officer that helps with operational strategy and implementation, focusing on process development and standardization. The key to this engagement is assessing the business needs, prioritizing short-term needs and long-term goal setting, and creating deliverables that allow for business growth.

How can a Fractional COO benefit your organization? 

Many small and medium-sized companies need the expertise of a COO but cannot afford the appropriate experience or need an additional full-time layer to their organization. A fractional COO can be the best of both worlds. An experienced operational executive can assist in any or all of these elements depending on the size and maturity of your business.

These include:

• Evaluate current operations; vision and execution, data, processes, position and job roles, communication, and capacity.
• Prioritize elements that need to be documented, created, implemented, or improved.
• Goal setting and communicating key objectives with critical results, accountability, and processes to ensure goals are achieved.
• Formalize the elements of the business that are succeeding, identifying gaps in the business operations, establishing priorities, and clear communication.
• Standardize key positions/roles with clear job descriptions, responsibilities, and clarity in defining success in any position.
• Document and standardize processes and procedures from client acquisition to product/service delivery.
• Work closely with the CEO to achieve short-term and long-term goals.
• Create a process for internal communication, problem identification, and resolution, and empower the team to solve common issues.
• Contingency planning; identify critical areas and vulnerabilities that would impede the business’s operations in the short or long run.

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A Chief Marketing Officer (CMO) oversees a company’s marketing strategy and initiatives. This typically includes developing and implementing marketing plans, overseeing marketing research and analysis, and managing the marketing budget. The CMO may also be responsible for leading advertising and public relations efforts and identifying new opportunities for growth and expansion. In short, the CMO is responsible for promoting the company and its products or services to the public.

A fractional CMO can be a critical component of an up-and-coming organization that requires senior marketing leadership but does not need full-time assistance or the budget to acquire the right resource. Here are some functional areas of focus:

Search Engine Optimization (SEO) is the process of improving the ranking of a website on search engines like Google. This is done by making changes to the website’s content and structure and building high-quality backlinks from other websites. The goal of SEO is to increase the visibility of a website on search engines, which can help drive more traffic to the site and increase the chances of converting that traffic into customers. SEO is an essential part of any online marketing strategy, as it can help improve the visibility and credibility of a website, which in turn can lead to more business.

Paid search, also known as pay-per-click (PPC) advertising, is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked. This type of advertising is typically done through a search engine, such as Google, where advertisers bid on keywords that are relevant to their business. When someone searches for one of those keywords, the advertiser’s ad may appear at the top of the search results, along with a link to the advertiser’s website. The advertiser is then charged a fee each time someone clicks on their ad. Paid search can be an effective way for businesses to reach potential customers actively searching for the products or services they offer.

Email marketing is a form of online marketing in which businesses send promotional or marketing messages to a group of people via email. This can be an effective way for businesses to reach their target audience and promote their products or services. Email marketing campaigns typically include a call to action, such as a discount code or a link to a website, to encourage recipients to take a specific action. Email marketing can be an effective way for businesses to keep their customers informed about new products or services and to build customer loyalty.

Social media marketing uses social media platforms like Facebook, Twitter, and Instagram to promote a product or service. This can be done by creating and sharing content, such as blog posts, images, and videos, designed to engage and interest the target audience. Social media marketing can also involve running paid advertising campaigns on social media platforms or using social media to drive traffic to a company’s website. Social media marketing aims to increase brand awareness, build customer loyalty, and drive sales.

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The Chief Information Officer (“CIO”) is sometimes the forgotten executive in the C-Suite, and usually the last of the senior executives brought on board for small and mid-sized companies. This can lead to a “lease before you buy” mindset where a fractional CIO makes better initial sense for your organization. All businesses face many of the same complex technical decisions as large enterprises. Critical operating performance and strategic competitive advantage increasingly rely on technology that can make or break a company’s future—having access to an expert CIO on a part-time eliminates the high cost and risk associated with recruiting a full-time executive. By using a fractional CIO, company leaders and managers can still have ready access to an experienced CIO for critical decisions and planning.

 

Our fractional CIO services include:

• Day-to-day management of staff and vendors and collaboration with department stakeholders.
• Managing the deployment of new technology platform(s) and updating existing programs.
• Developing and maintaining an IT budget, including creating business-case. justifications and cost-benefit analyses for IT spending.
• Ensuring that IT system operations adhere to applicable laws and regulations.
• Guaranteeing compliance with contracts and service agreements.

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A Chief Financial Officer (“CFO”) is responsible for a company’s past and present financial situation and is an integral part of a company’s management and financial future. A CFO has multiple duties, from financial reportage to deciding where and when to invest company funds.  A CFO oversees the capital structure of the company, determining the best mix of debt, equity, and internal financing. For a small or medium-sized business, it might not be practical to utilize or afford a CFO full-time.

A Fractional CFO partners with you as an advisor to help define your goals and develop a game plan for those strategic, financial, and business goals. This is in addition to your accounting or bookkeeping function. 

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Every business or startup needs a Chief Technology Officer (“CTO”) to advise and oversee different technical and product aspects. However, as the cost and complexity of technology have exploded over the years, businesses have been more comfortable with virtual CTO services. They are much more affordable than an internal CTO and provide strategic direction with the same degree of efficiency without the additional cost that a full-time CTO brings.

How can a fractional CTO benefit your organization? 

Enhance your vision

Get the best advice on aligning your product with your goals. A fractional CTO gives you an affordable senior resource to prioritize tasks, improve performance, and get the desired results.

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