TBT: Social Media Lessons From Politicians

TBT: Social Media Lessons From Politicians

Back in a past life, I had the pleasure of writing a monthly column for Adotas. Lucky for me, I had a great staff that came up with outstanding topics and research to support the topic. I was recently thumbing through them mainly to see how much the world has changed...
The Digital Agency Model is Broken

The Digital Agency Model is Broken

Digital agencies remain a crucial component for companies execution of an overall growth and marketing strategy. All major corporations rely on agencies to supplement their in-house marketing teams to varying degrees. This reliance will increase in the future as the...

I Didn’t Know You Perfected That

As digital marketers, we are always on the lookout for the next best thing to help our clients grow their business. Unfortunately, sometimes our clients are as well. You can lose sight on what is working for your company when you are enamored by that shiny new toy. It...