TBT: Does Social Media Work For B2B Marketers?

TBT: Does Social Media Work For B2B Marketers?

The marketing landscape changes on a regular basis so it’s somewhat scary to go back at the beginning of this decade and see what we got right and what we got wrong. In 2011, we were all still trying to figure out what to make of social media as an advertising...
The Perplexing Reluctance to Embrace SEO

The Perplexing Reluctance to Embrace SEO

Search Engine Optimization (SEO) has been around since we all started building and marketing websites. Over the years, there have been numerous additions to digital marketing tactics that have improved, automated, complicated and confused marketers to this day. This...
How to Use PR For Lead Generation

How to Use PR For Lead Generation

KPMG recently released their US CEO Outlook Report for 2017. The subheadline of the press release is “Significant Investment in Cyber, Digital, Emerging Technology Expected in Next Three Years.” There is a lot of terrific information contained in this...
ETW Roundup: Insights Around Digital And More

ETW Roundup: Insights Around Digital And More

My first blog post was on the concept that Nothing Replaces Anything. I came across an interesting example this week of Facebook relying on TV first and Digital second by Craig Jaffe. This, of course, is no new and is a smart strategy. Brand advertising on TV and...